"From Lucky to Smart" gives more information than most would ever want about Tulsa-based QuikTrip - from the oval shaped cash-register stands to why the company name doesn't contain the letter "C."
But QuikTrip founder Chester Cadieux's
book, published last month, isn't supposed to be an entertaining history of the
convenience store chain.
It's an in-depth look at the company's management practices and the dozens of
hurdles it's cleared to become a leader in the industry.
In fact, the 76-year-old former CEO may be giving away too much about the
company, detailing QuikTrip's cash register system and distribution
strategies.
"The goal of this book is not to methodically report the history of QuikTrip,"
Cadieux writes. "Instead, I've tried to capture the management lessons that
emerged as we groped through the good times and bad, making our share of both
missteps and innovations."
The company recently celebrated its 50th anniversary with a blowout event at
the Tulsa State Fairground's QuikTrip Center and opened its 500th store, in
Broken Arrow. Chester's son, Chet Cadieux, now runs the show and Chester has
taken an advisory role.
The company's rise to dominance has had more to do with adapting to change than
having a brilliant business plan, according to Cadieux's book. At times, it
reads as if this book is as much about failure as success.
"From Lucky to Smart" chronicles how the company's first store, a
run-of-the-mill operation on South Peoria Avenue, nearly failed, giving a
glimpse into how QuikTrip picks locations.
>Cadieux writes at length about picking the right employees, the promotion
process and QuikTrip's outlook on doing business.
The convenience store patriarch also details the company's store operations,
but always broadens his view so that the ideas that have worked for QuikTrip
can be applied to any business.